Graphic design and logotype
In the image bank, you can also find templates for more advanced print-outs created in Adobe InDesign. This program is not part of the standard selection on our computers. If you are making a booklet, a poster, or other more sophisticated print-outs, we recommend that you contact Media-Tryck.
Please contact LUSEM’s communications officers for advice and tips regarding your request. If we have time and opportunity, we can also provide hands-on assistance with your printing requests.
Business cards, envelopes, stationery, correspondence cards, etc. can be ordered directly from Media-Tryck. For this type of materials, the LUSEM logo version shall be used.
As part of the University’s graphic profile, there is a cohesive style for illustrations, infographics and animations. The style is mainly intended for moving media, e.g. in campaign films or explainer videos, but can also be used in printed and digital material if photographic images are insufficient.
The Lund University logo is available in different versions. At LUSEM we have our own version in both English and Swedish, and this is essentially the one that all units within the faculty shall use. The logo is the ultimate conveyor of our visual identity and constitutes a fundamental part of our brand.
To alter or distort the logo, or reposition text so that it can be perceived as part of the logo, is prohibited. Note that developing your “own” logos for organisations within Lund University is also prohibited.
In some cases, you may use the University’s logo together with other logos. Examples of this are collaboration partners and logos that indicate membership, certification and quality assurance, such as the EQUIS logo.